Talent - Brand Specialist Full-time Job

Role Profile

Majid Al Futtaim Brand Strategy & Positioning: Assist in developing and maintaining brand positioning strategies that differentiate us and our existing brand portfolio in the market. Collaborate with cross-functional teams to ensure brand consistency across all touchpoints.

Majid Al Futtaim Brand Design & Development: Assists in the development and update of the corporate brand guidelines and ensued all standards are maintained. Lead all conversations around the Majid Al Futtaim brand ensuring consistent brand expression through all B2B, consumer and customer touch points, both external and internal.

New Brand Design & Development: Support in development of new brands to the portfolio along the brand development guide framework to be reflected in brand messaging and collateral developed by the BUs and review compliance with guidelines.

Creative Evaluation: Support the development of creative collateral across Business Units to be integrated into marketing campaigns that promote brand awareness and drive engagement. Steward development of engaging content for various marketing channels, including social media, website, email, and advertising. Assist in creating compelling campaign briefs, messaging, and creative assets. Ensure all content aligns with brand guidelines and resonates with target audiences.

Market Research: Join market research efforts to identify market trends, consumer insights, and competitive landscape. Analyze data to gain a deep understanding of target audiences and market dynamics. Monitor and analyze brand performance metrics, campaign effectiveness, and consumer feedback. Prepare regular reports and presentations to track progress against scorecard KPIs and identify opportunities for improvement.

Cross Customer & Brand Team Collaboration: Work closely with internal teams, including Marketing, Sales, Customer Insights & Analytics, Customer Experience and Customer Engagement, to ensure brand alignment and consistency across all customer touchpoints. Collaborate with external agencies and partners as needed.

Team Budget Ownership & Day to Day Team Collaboration: Own team budget and manage spending, communication with vendors, partners Business Units across MAF.

Capability Building effort via School of Marketing: Assist in development of School of Marketing content creation (with agency as well as self-created where appropriate) and assist to lead full operational role out for School of Marketing program.

Requirements

Professional experience: 3-5 years of brand building & management - experience in Brand Strategic Planning in a top-tier advertising agency, experience in creating successful new brands, developing, and growing existing brands, brand architecture design, planning brand campaigns, defining sponsorships, developing brand equity and governance. Must also be experienced at organization and deployment of workshop/ training facilitation, f2f or online.

Necessary Experience: It is essential that the candidate be an all-rounded, self-motivated team player with very high operational discipline.

Industry background: Prior work experience should be in brand building within the FMCG word or in a similar position with a regional conglomerate

BS/BA in Business administration marketing sciences or comparable qualification in marketing

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one mans vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.