Digital Marketing Specialist Full-time Job

Responsibilities:

Develop and execute digital marketing campaigns to promote automotive products and services, with a focus on Google Ads, PPC, and meta advertising platforms.

Conduct keyword research, optimize ad copy, and manage budgets to maximize ROI and drive traffic to our website and landing pages.

Utilize lead generation tactics to attract potential customers and nurture leads throughout the sales funnel.

Implement tracking and analytics tools to monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns.

Collaborate with cross-functional teams, including marketing, sales, and product development, to align digital marketing efforts with overall business objectives.

Manage lead databases and CRM systems to ensure accurate tracking and effective lead management processes.

Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing to continuously improve campaign performance and drive innovation.

Monitor competitor activity and market trends to identify opportunities for differentiation and strategic advantage.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field.

Proven experience in digital marketing, with a focus on automotive industry experience preferred.

Strong knowledge of Google Ads, PPC, meta advertising platforms, and lead generation tactics.

Proficiency in lead management and CRM systems.

Analytical mindset with the ability to interpret data and metrics to make informed decisions.

Excellent communication skills, both written and verbal.

Creative thinker with the ability to develop innovative marketing strategies.

Detail-oriented with strong organizational and time management skills.

Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.

Al Zaabi Group (AZG) is more than a decade old proactive corporate enterprise with significant presence in diversified fields such as Healthcare, Automotive, Contracting, Transportation and Trading. Established in the year 2003, AZG has continued to pursue excellence by constant innovation and evolution of its business practices.
With more than 17 group companies, AZG has become one of the fastest growing organizations in the UAE.