Brand Marketing Manager Full-time Job

Responsibilities

Role Details – Key Responsibilities and Accountabilities:

Develop and implement marketing and branding strategies that align with the company's goals and objectives.

Develop and manage strategies, brand positioning, identity and architecture.

Build initiatives that align with the company’s overall business goal and objectives.

Conduct research to gain insights into consumer behavior, market trends, and competitive dynamics. Identify key insights from the research to develop campaign strategies that address the consumer needs and preferences. Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience.

Provide creative direction to agencies to ensure that all creative assets, such as campaigns, activations, and digital media align with the brand's tone, voice, and visual identity.

Oversee the execution of the campaigns, ensuring that they are implemented on time, within budget, and with a high level of quality.

Manage the campaign budget, ensuring that resources are allocated effectively to maximize ROI.

Develop promotional campaigns that align with the brand's overall strategy and objectives. Work closely with the digital teams to create compelling promotional materials, including sales promotions, social media promotions, and in-store promotions.

Develop concepts and ideas that communicate the unique selling proposition and resonate with the target audience.

Develop a clear and concise brief that outlines the key objectives, target audience, messaging, creative direction, and channels for the campaign.

Identity and ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity.

Responsible for monitoring and reporting on campaign performance and adjusting strategies.

Manage multiple projects simultaneously and prioritize workloads on time and on budget.

Manage media and advertising relations by being able to negotiate advertising spaces.

Align, develop and implement digital brand-building and innovation strategies.

Develop and manage marketing budgets, ensuring that spending aligns with overall business objectives and provides a positive return on investment.

Constantly collaborating with other departments within the organization to ensure brand consistency and alignment.

Communicate effectively and concisely to different stakeholders as well as write and prepare reports to convey information as effectively and straightforwardly as possible.

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one mans vision to transform the face of shopping, entertainment and leisure to create great moments for everyone, every day. It has since grown into one of the United Arab Emirates most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.